Fall 2016 saw the launch of Gilt’s first-ever brand-awareness campaign. The brief was to highlight the complete lifestyle Gilt brings to it’s customers – Men’s and Women’s apparel and accessories, Kids, Home, Travel and experiences through Gilt City. We developed a story of our favorite friends escaping the city for a day of fun in their country house, featuring all the elements of a #GiltLife. Our shoot took place over a few days in Brooklyn and a small town in upstate NY. Video assets were produced in collaboration with our partner agency Mustache.

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Skills creative direction, video
Credits art director: Jennifer Gonzales, photographer: Andy Ryan, set design: Kim Ficaro