tommy hilfiger site redesign 2015

For 2015, I spearheaded an effort to improve conversion and engagement across the whole of us.tommy.com, from brand to e-comm and in-between. I led our in-house creative team in collaboration with digital agency Code & Theory. We established a new brand-driven content strategy, and designed new layouts for the homepage, the e-commerce experience and introduced a new blog featuring brand stories, related news and celebrity editors.

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spring 2015 homepage re-fresh

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product detail page and category grid re-design, full page view

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mobile views of PDP and category grids

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blog stories

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PDP detail

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category grid detail with filter panel

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category grid detail with Quick View drawer

Skills art direction, design direction, interactive design