Tommy Hilfiger USA sought to refresh their web presence with the launch of the Fall/Winter 2012 season. Among the directions we explored was this example. The layout was designed with an eye towards anchoring the site with the distinctive Tommy ribbon that recalls the brand’s successful print advertising. The site proposes an immersive editorial experience on the homepage supported by a core shopping experience. A parallax scroll was the primary interaction, while an offset left-hand nav steered users through the drill down.

Skills interactive design