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ELC summer 2010

every little counts
summer 2010 collection

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every little counts winter 2009 collection >

Every Little Counts Summer 2010 season featured (as in every season) hand-printed screenprints using water-based inks on conscientiously-created apparel. This season, the theme was “A Girl In Love” and we split our focus between famous lovers and our usual over-the-top romanticism. Chelsea was our model, and we shot at our studio in El Sereno LA, finishing up just before the punishing heat moved in and we had to go down to Hank’s for sopes and tacos.

Photography: Adam Schwartz, Clothing Graphic Design and Printing: Adam Schwartz, Art Direction: Amy Snider, Styling: Sharon Gilligan and Amy Snider