Fall 2021 represented an opportunity to re-engage with the world, to get back out, get dressed up again and have some fun. That sentiment became the theme of Saks’ Fall campaign for the season, which we represented through vibrant, dynamic images and content of fashion in the city across all our channels. As well, our celebrity friends Sarah Paulson and Kumail Nanjiani helped us tell the story of the season with witty and insightful star turns in our Fashion book and videos.
Vogue, Harper’s Bazaar and TMag ad spreads
Women’s Fashion Book, Fall 2021 featuring Sarah Paulson
New York Times print ad featuring Sarah Paulson
Mens Fashion Book, Fall 2021 featuring Kumail Nanjiani
Social media video featuring Kumail Nanjiani
New York Times print ad featuring Kumail Nanjiani
Beauty Book, Spring 2021