For Spring 2020, we introduced a new look to the Saks brand that featured a re-designed fashion book, a refreshed approach to our logo and an ad campaign that featured notable women leaders, shot by Ellen Von Unwerth, with a bold headline and a new color story that brought the energy and vibrancy of our revamped NY flagship store to our brand materials.
Vogue ad spread, March 2020
Vogue ad 12-page insert, Feb 2020
Women’s Fashion Book, Spring 2020
Beauty Book, Spring 2020
Jewelry Book (The Vault), Spring 2020
Men’s Fashion Book, Spring 2020