Saks Fifth Avenue collaborated with Amazon Fashion to launch ‘Saks on Amazon’ in Spring 2025. The new shopping experience enables customers to access a refined luxury assortment curated by Saks Fifth Avenue within Luxury Stores at Amazon. This collaboration brings together Saks’ luxury expertise with the convenience, ease and speed that customers have come to expect from Amazon, creating an inspiring shopping experience that enhances discovery and access to luxury fashion and beauty.

Our launch campaign “Saks Arrives on Amazon” featured a series of videos directed by Emmy award-winning director Max Siedentopf. Luxury product arrives in everyday but elevated environments, with a touch of visual wit and charm. Alongside these were additional launch photography elaborating and extending that theme. The launch featured a takeover of Amazon.com across the site, from the core homepage to Luxury Stores homepage, stand-alone landing pages for all participating brands, as well as a Saks home, and the brand featured in the main site nav. Paid social advertising, a featured Prime placement and a sponsorship of the new Amazon Prime series Etoile, written & directed by Amy Sherman-Palladino were also included.

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