For Fall 2015, I led our in-house creative team in collaboration with digital agency Barbarian Group and the European Tommy team in Amsterdam to produce a shoppable magalog, print and web, in multiple versions around the world. The digital version of the magalog was US-specific and involved the development of a unique user interface and all-new shopable functionality on the backend. The magazine featured thematic editorial content written in collaboration with Flaunt Magazine, InStyle and CondeNast Traveler, special features on brand ambassador Rafa Nadal, shoppable fashion editorials for Fall 2015 and a social media contest built around encouraging user-generated content of your best Tommy look.