Parsons Festival 2011

The 2011 First Annual Parsons Festival unified a vast number of end-of-year events and exhibitions beneath one banner. We created a separate, unique brand for the festival, as well as an unique guerrilla advertising strategy aimed at both spreading the word to the wider community and visually unifying a festival within a wide and disparate area. The brand visually layered information, so the festival lock-up was always present behind a changing front layer of event-specific information.

Design: Adam Schwartz and Paula Giraldo, Art Direction: Isa Gouverneur

photos by Martin Seck
www.newschool.edu/parsons/festival