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Parsons Festival 2011

2011 Parsons Festival branding

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The 2011 First Annual Parsons Festival unified a vast number of end-of-year events and exhibitions beneath one banner. We created a separate, unique brand for the festival, as well as an unique guerrilla advertising strategy aimed at both spreading the word to the wider community and visually unifying a festival within a wide and disparate area. The brand visually layered information, so the festival lock-up was always present behind a changing front layer of event-specific information.

Design: Adam Schwartz and Paula Giraldo, Art Direction: Isa Gouverneur

photos by Martin Seck